Background

Cashing Pro started its business in HK in 2012 and seeks to differentiate itself with flexible and diverse financial service with high standard. They use digital as the ONLY marketing channel.

OBJECTIVES
  • Raise brand awareness by maximizing brand exposure in HK market

  • Boost website traffic and increase enquiries and quality leads

  • Increase sales volume & lower CPA

RESULTS
260%%
200%%
75%%
56%%
OATH Big Idea Chair Awards Best Search Campaign Merit 2018
Google Premier Partner Awards Search Innovation Award 2018 Top 3
What makes it a successful campaign?
  • Conversion-driven search strategy with multifunctional ad groups and 100+ converting keywords serving different missions

  • Right targeting with right time and channels maximized brand exposure & drove high quality leads

  • Display ad’s power fully optimized to reach every potential customer

  • Impactful emotional branding on social platforms that brought readership & engagement

Channels

SEM | Yahoo Native Ad | Display Ad | Social Media Ad | Page Management

What does Cashing Pro say about us

It’s our great pleasure to maintain a good partnership with AsiaPac team. With their comprehensive data analysis, industry knowledge and updated information in digital marketing, we always have great ideas on how to improve our social media platform.